Google alerts offer a phenomenal way to stay tuned in to the online chatter regarding a topic of your choice. At PR Works, we set one up for every client. If you’re a small business owner, we recommend you set up alerts for the following:
- Your company name
- Your name – Put in quotation marks when you create it.
- Your competition’s name
- Your topic or particular area of interest or
expertise
The first two bullets are no-brainers.
The third could be helpful. It’s good to know what your competition is up to. Some of it you may want to incorporate into your own business.
For the fourth, we turn to PR Works’ Joe D’Eramo. Joe created My Home Office Hacks, a virtual water cooler/newsletter for people who work from home. Here’s his take on creating a Google alert for topics of interest.
“Today, content is king. Yet even the most imaginative of us run out of material. Creating an alert for the term ‘work from home’ has given My Home Office Hacks a ton of new material that’s re-energized the content.”
If Google alerts are a mystery to you, Joe created a Scribe that gives you step-by-step instructions on how to do it. Use the QR code to access the guide.
Steve Dubin
PR Works
18 Main Street Extension, Suite 409
Plymouth, MA 02360
PRWorkZone.com,
sdubin@prworkzone.com
781- 582-1061
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