Good advertising and Patient Growth should not be like Pulling Teeth.

Is finding new patients like pulling teeth?

Pardon the pun, I couldn’t control myself.

Yes, running a dental practice requires wearing many hats.  Finding ways to attract new patients can be the tipping point.

Having worked directly with numerous dentists, I’d like to share some quick PR/Advertising suggestions that can move the needle for you.

  1. Existing patients are your BEST source for referral sources. They already know, like and trust you.  Gently remind them via in-office signage, E-newsletter notes, advertising promotional items, etc.
  2. Google Reviews – Google values their own reviews higher than others. These review not only help new patients decide, but are highly effective in generating SEO (Search Engine Optimization). Thus, you need to develop a simple plan to ask for Google Reviews and ask again.
  3. E-Newsletter – A homegrown, monthly E-newsletter is essential to remain top of mind. Don’t go with generic copy.  Include a local patient story, holiday reference, personal tips.
  4. Smiling neighbor Award – Recognize a good deed in your region. Share it with the press, post it on your website and social media, include it in your E-newsletter.
  5. Social media – Post smiling patient photos, oral hygiene tips, community activities, staff celebrations. Post not only to your social media pages, but branch out to other community pages that reach an entirely new audience.
  6. Timely news – Provide useful tips to the press. Help kids manage candy at Halloween.  Christmas considerations.  Valentine’s alternatives.  There are many topics that can resonate with the local press and your audience.
  7. Keep your website up to date and fresh. Add relevant content regularly.  Keep your staff section current. Make it easy to navigate and find the details they are looking for.
  8. Every Door Direct Mail, a U.S. Postal Service program, helps you reach specific carrier routes and at a significant discount. Postage is about half the standard price, there is no cost for the mailing list. An oversized post card is required and really stands out.

Steve Dubin
PR Works
18 Main Street Extension, Suite 409
Plymouth, MA 02360
PRWorkZone.com,
sdubin@prworkzone.com
781- 582-1061

Steven V. Dubin is the founder of PR Works, a full-service public relations firm that helps dental practices develop and orchestrate a consistent marketing program often including news releases, e-newsletters, social media content, informational speaking engagements and other ways to create meaningful connection.