So far in this series, we’ve learned more about using LinkedInTM to draw others to our profile with information on the banner and the picture.
Now comes the Headline, the words right under your name that explain a little bit about who we are and why anyone should care about what we do.
Always start with the most important idea. What do you want others to see first?
We have 220 characters, including spaces. Use a separator between ideas, like a comma, a | or *, or even an emoji.
Of course, you may also see this kind of “Headline,” which is terribly easy to just skip over …
I blocked out the phone number that had been listed …
but there’s no reason to even call it, right?
With something like 1 billion profiles on LI,
we really need to stand out above the noise!
And remember: You can always change your
details in any section of your profile at any time — and many of us do that regularly.
The Extra Value of a Headline
When you repost / share an article, notice what others will see immediately – yes!
The first line of your headlines.
Therefore, readers can decide quickly who you both are.
Remember: It’s well worth the time you can spend
looking closely at others’ profiles, especially their headlines. You never know where and when you’ll see something you could use on your own!
Next month, we’ll explore the next section – the About section.. And I’m open to any questions you may have.
