Part 3 of 3

Debriefing and Analyzing

In the previous two articles in this series, we  worked through getting started , determining a topic and setting goals.

We then discussed the format of the offer and your projected audiences preferences.

The work on partnership marketing doesn’t end when your offer does. It’s crucial to measure the outcome and results of the offer and partnership itself, which will help you for future collaborations.

Analyze the Success of the Offer and Promotional Plan

First and foremost, take a deep dive into the outcome of the offer to understand whether it was successful or not. Did it help you reach the goal(s) you originally set? You will want to look at:

• Registrants / attendees, if it was a webinar or event
• New email list subscribers, if it was a white paper or other lead magnet
• Website traffic, if it was a blog post
• New leads, if your offer included a CTA for a consult or something similar

If you feel satisfied with the results, that’s great! If you don’t, remember that not every offer will work out the way you hoped it would, especially if this is your first time diving into partnership marketing. That’s okay — analyzing the outcome allows you to identify areas of improvement for the next time.

Additionally, take a peek at the performance of the promotional plan. Statistics you note may include:

• Reach and engagement of social media posts
• Number of social media followers
• Number of email list subscribers
• Open rate and click through rate of newsletters
• Total website traffic

If you were impressed by these numbers, then you’ll likely be able to infer that your marketing tactics worked, which is always exciting to see. It’s also important to note how consistent both you and your partner were with promoting the offer. If both of you made the same commitment, that’s great — but if your partner didn’t show up in the way you were hoping for, that’s something you’ll want to keep in mind as you think about your next offer.
Facilitating Partnership Marketing with the Support of an Agency

Working with a Marketing Agency to Execute Partnership Marketing

You may have reached the end of this blog post and realized that partnership marketing requires the time and attention of several moving parts in order to be successful, and you may not have the resources to dedicate to it — and that’s okay! That’s where working with a marketing agency like Dash of Social® comes in.

We thrive on developing value-driven, intentional marketing strategies for our clients that help them to build thought leadership and establish brand awareness in front of new audiences.