[vc_row][vc_column][vc_column_text]For years now, the so-called common belief has been “print is dead” and electronic media would replace marketing channels, such as direct mail communications. But direct mail has been making a solid comeback, as restrictions on email marketing have all but wiped out this medium. The direct mail space continues to evolve as companies rely on it to send out tangible, memorable pieces that showcase their products and services.
Local businesses in and around the South of Boston who advertise through direct mail are much more likely to convince consumers to part ways with their hard-earned cash. Why? Direct mail requires less cognitive effort to process than digital media, suggesting that it is easier to understand and memorable.
Here are some helpful tips:
- Stock photos won’t grab anyone’s attention anymore. If you want your marketing piece to stand out, you will need to be authentic with people by adding real images from your practice. Add photos of your staff, office environment, or photos from your team performing your services.
- Be thoughtful with the use of color. Color is one of the most important aspects of any design. It helps to set a mood, create an atmosphere, and can even evoke a memory.
- Less is more. Use less text—too many words can overwhelm readers and distract them from your offerings. Add bold when necessary to make your point stand out.
- The more often a potential patient sees your marketing material, the more likely they are to remember you!
- Giving a tangible item for your customers to hold in their hands is most effective.
Create a Drip Campaign Schedule
A drip campaign is a series of mailings set on a regular schedule. The goal is to create a top of mind awareness of your company by exposing prospects to a message several times.
Use a calendar to schedule follow up, such as a second and third response.
Add Direct Mail tracking data, e.g., received date, visited URL, or unique offer code. Systematically remove new customers and add leads back to your drip campaign.
Great Information, but where do I get all these leads?
Local Leads 365 gives you Fresh Leads Daily, be the first to identify new homeowners before your competitors do.
“Research shows that 85% of new movers buy from the first company that contacts them”
With our new Fresh Leads Daily Leads service, the names and addresses of NEW residential homeowners are delivered to you – the day after closing! You’ll easily get their attention by being the first business in your category to contact families that have just moved into the area.
For more information, contact Denver Gibbs at DGibbs@LocalLeads365.com or call 781-343-1932.
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